EA’s Madden NFL 12 Kicks Off with a Big Opening Week



Electronic Arts Inc., announced today that EA SPORTS Madden NFL 12 has sold through more than 1.4 million copies across all consoles in its first week at retail (Aug. 30 – Sept. 5), up 10 percent over last year’s opening week of sales. Based on internal estimates, digital gross revenue, driven largely by the Madden Ultimate Team mode, is up 78 percent over last year.

Madden NFL 12 continues the rich tradition of the storied franchise by bringing fans closer to the NFL than ever before, featuring all 32 teams, stadiums, and favorite players in the league. Madden NFL 12 transforms on-field action and core gameplay modes, driving innovation in six key areas: Playbooks and Gameplay; Presentation; Franchise and Superstar modes; Dynamic Player Performance; Madden Ultimate Team; and Online Communities.

Madden NFL 12 is now available and retails for $59.99 on the Xbox 360® video game system from Microsoft and the PlayStation®3 computer entertainment system, $49.99 on Wii™, and $39.99 on PlayStation 2 and PSP (PlayStation Portable) handheld entertainment system as well as Android devices, iOS devices and feature phones. The free-to-play Madden NFL Superstars 12 game is now available on Facebook. Madden NFL 12 is developed in Orlando, Florida by EA Tiburon and has been rated “E” for Everyone by the ESRB.

For more information, please visit http://www.ea.com/madden-nfl.


Speak Your Mind