Bacardi Limited, welcomed 2010 U.S. Open defending tennis champion Rafael ‘Rafa’ Nadal as the Bacardi Limited Global Social Responsibility Ambassador and spokesperson for the award-winning multi-media campaign “Champions Drink Responsibly.”
“Bacardi wishes to sell, but it does not want the money you should use to buy bread.”
The campaign images, shot in Nadal’s hometown of Manacor, Spain, depict the tennis champion’s professionalism, discipline and personal values to help people understand that by drinking responsibly they can be champions too; and they will enjoy more quality time with family and friends.
On Tuesday, August 23, in the heart of Manhattan, Nadal made a special public appearance at the FoodParc Outdoor Plaza at the Eventi Hotel to serve as an aspirational role model for legal drinking age consumers promoting the important message that responsible drinking includes having a plan, choosing quality over quantity, looking out for friends and ensuring everyone arrives home safely.
For additional details and information about the Bacardi Limited “Champions Drink Responsibly” campaign, please visit www.championsdrinkresponsibly.com.
